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Enlightening the Public The media are the major source of information used by citizens to form opinions and be exposed to the ideas of others.


Safeguarding Personal Liberties The media exist to sound the alarm whenever a citizen's constitutional rights are infringed. The media act as a watchdog.
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Servicing the Political System Citizens are kept aware of how the business of government is being conducted on their behalf. It is a means to monitor problems and issues.


Making a Profit The media, in order to remain free from individuals or groups, must earn their way in the marketplace.
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